3 Affiliate Marketing Mistakes To Avoid
By Andrew Hansen
Many people with the best intentions fail
at affiliate marketing because they fail to
recognize some common mistakes in their strategy.
The worst part is that most of these key mistakes
occur long before the affiliate page is written
and the links inserted. Here are 5 major mistakes
to avoid in your affiliate marketing ventures.
1. Picking the wrong market
To be a successful affiliate you need to pick
the right market. Too many people fall into
the trap of finding a great product then trying
to find a market. Really you have to find
a market, then give that market what they
want (a product!). Do the right research to
find a good market. Use the tools like those
at yahoo search marketing to see which markets
are saturated and which have room for new
products. Find out the interest in that market
by how many people are searching for its major
keywords each month. Keep in mind the bigger
the market the harder it is to get traffic
and the more expensive also. Not only that,
the more time you will have to spend maintaining
your pages to keep your traffic flowing.
2. Don't Sell... PRESELL!
This one is a biggie. Too many affiliates
make the mistake of putting too much of a
sales pitch on their page... Big mistake!
Here's what happens: Prospect reads your sales
pitch... they are enthralled, they find your
click here link and click on through to the
merchant page. The merchant (as they have
to) hits the propect with ANOTHER sales pitch
that may or not be better or different to
the one the affiliate has written and they
have just read. They feel frustrated and insulted
that they have been made to read the same
information twice and what's worse, they start
to feel as though they are being pressured
into purchasing the product... next... yep
you guessed it they leave! Affililate commission
out the window. Don't, whatever you do make
this mistake. If you do i can say with confdence
that you will be lucky to make a single affiliate
sale.
3. No content.
Opposite to mistake number 2, many affiliates
become so enthralled with the concept of being
able to make money just with a link that they
over look the need for quality content and
good information. I have seen affiliate pages
with a bunch of picture and text links but
no content. It just looks blatantly like a
whole bunch of advertisements which if you’ve
ever noticed… people tend to do everything
in their power to avoid! Your page needs to
give the prospect an opportunity to gain your
trust and promote the merchants product in
the right way, the effective way. Content
is essential and there are many theories on
the most appropriate content for affiliate
pages. Whatever you do, just avoid having
no content!
About the Author
Andrew Hansen is an experienced affiliate
marketer. He runs a website on revolutionizing
your personal finances through affiliate marketing
that provides best FREE information from across
the web on affiliate marketing and contains
steps to ensure success for the new affiliate
marketer. Check it out at http://www.revolutionizeyourlife.net/affiliatemarketing.htm |
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