All website owners and webmasters want a high pagerank (PR) for their site. A higher PR means a higher rank in the search engines and higher traffic volume. That's a no-brainer. The problem is that some things you do to try to increase your PR can get you into trouble. Some can end up only lowering your PR and some can actually get you banned from Google entirely.
Have you ever been to a site that is just loaded with flashing banners and other ads? The website owner just hopes you click on something. Well, if you have NOT seen this sort of site, that is because they do not appear on the search engine results. That should tell you something! With too many outgoing links, your site will be seen as just a link farm and you will get penalized for it. Adding new pages to your site won't increase your PR unless you understand how to link them properly. Each new page you add needs to be linked to an important page in your site.
This is because Google won't index pages that have not been linked to other pages. In addition to linking to an important page, that new page has to be linked to from at least one other page on your site. And there are some pages that you should not add to your site at all. If you have a lot of identical pages on your site, Google will consider them to be spam and you will get penalized for it. You need backlinks from other sites to yours, but getting that link from a huge site may not benefit you very much.
You could benefit more by getting a lot of links from lower pagerank sites, which are easier to get. This could help your PR more than that one monster site. The general consensus on the internet is that the best way to boost your pagerank is to forget about it and concentrate on the quality and content of your site. Make a high quality site that offers value to your customers and other people will naturally want to link to it. If you opt for an SEO (Search Engine Optimization) service make sure they are reputable and don't participate in the questionable linking schemes taking place.
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